One of the best experiences you can have as a baseball fan is to catch an Orioles game at Camden Yards in Baltimore, Maryland, a “retro” ballpark built in the early 90’s located “a few blocks west of the Inner Harbor” where you will soon be able to put money on the game.
The Orioles just announced a partnership with SuperBook, an online sportsbook that has been operating since 1993, and the two have big plans to give sports bettors at Camden a gambling lounge with a “social atmosphere” where those attending games can place their bets.
In a release, Orioles SVP and Chief Revenue Officer T.J. Brightman described the partnership like this:
The Orioles are thrilled to partner with SuperBook to enhance our gameday experience with the introduction of their first-ever on-premise sports lounge. The addition of a SuperBook sportsbook only reinforces our iconic ballpark’s standing as one of the premier entertainment destinations in the region.
Brightman also says one of the many goals the team has (besides winning the World Series) is to explore various ways to engage with “Birdland’s diverse fanbase,” something this sports betting lounge should add as well as enhancing the park as a tourist destination.
These retail sports betting outlets are important in Maryland since it’s the only way bettors can place their wagers because, as of yet, there is no mobile betting option in that state.
There are over thirty U.S. states that have legalized and regulated their own sports betting market since May 2018 when the Supreme Court overturned PASPA and gave states that power, and in all those instances the mobile betting option has proven to be more lucrative.
In most markets, 90% of the bets are made online because it’s easier to place a bet from a living room couch than it is at a casino or ballpark, but in Maryland resident gamblers have no mobile option even though retail sports betting was made legal there in 2021.
This delay in service is no doubt costing the state millions of dollars in potential tax revenue, money that will go elsewhere as state gamblers are forced to use unregulated offshore sportsbooks where they can take advantage of the mobile connection.
For Maryland lawmakers to continue to delay this inevitable part of their market is frustrating all around, especially given that the most lucrative sports season is about to begin, the NFL’s first kickoff of 2022 happening next Thursday when the Buffalo Bills take on the LA Rams (+2.5).
Chances are SuperBook will be on the scene.
It’s no wonder the historic Baltimore Orioles chose SuperBook to partner up with since the sportsbook has been in the game since the mid 80’s when they opened up in Las Vegas, a company that has been expanding along with the U.S.’s new legal sports betting industry.
Now with a foothold in multiple states – Colorado, New Jersey, Arizona, Tennessee, and soon Iowa, Ohio, and Indiana – SuperBook is fighting to keep pace with other huge names like DraftKings, Caesars Sportsbook, and BetMGM, all big players in the legal sports betting game.
Mobile sports betting will come to Maryland, no doubt, but when that market actually launches is anybody’s guess, so keep checking back throughout the NFL’s upcoming season and we will keep you updated with all the latest news on that story.
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