On Wednesday, NASCAR and IMG Arena announced that they have agreed to a partnership in hopes of expanding their global influence in the sports betting world.
IMG Arena is a company that offers many virtual gambling programs and content for over 400 sportsbooks. While there are few sports available for regular consumption due to the coronavirus pandemic, virtual sports and esports have risen in plays and viewership.
NASCAR Cup Series races are available to be live-streamed with all IMG sportsbooks. The virtual game is available for wagers.
IMG Arena and NASCAR’s multi-year partnership is a massive step forward for NASCAR’s recognition both in the sports and sports betting world.
NASCAR has the benefit of being one of the first major sports to return to action during the coronavirus pandemic.
On May 17, 2020, NASCAR made its return with the NASCAR Cup Series at Darlington Raceway. Upon the finalization of their deal with IMG, NASCAR is now allowing the company the rights to all NASCAR tracks, information, and imagery to produce a virtual game for sports bettors.
Leap Gaming has been contracted to help generate the game, hoping to produce a realistic and recognizable game for their fans.
Live-streaming rights are also part of IMG’s agreement. Their hope is that being able to wager on virtual events will expand their fanbase and increase wagering activity on a global scale. Scott Warfield, Managing Director of Gaming at NASCAR said:
“The international sports gaming landscape is mature and vibrant, and this partnership allows us to offer compelling products that further enhance our international footprint.”
A big reason why Warfield is looking forward to this partnership is that the NASCAR fan base has been slowly declining over the past five years. With the influx of sports betting across the United States, the opportunity for new fans through a new medium is apparent.
IMG’s reason for the partnership is quite simple as well. By adding NASCAR to their list of clientele, they add racing to their already diverse offerings including tennis, football, cycling, and horse racing. Executive VP of IMG Arena Freddie Longe said:
“Adding NASCAR to our client roster is a proud achievement. The brand is renowned in sport and entertainment with the high-octane race series providing must-watch, appointment-viewing content for more than 70 years.”
With the biggest motorsports brand headlining their programming, IMG is positive they’ll bolster their client base.
New Ohio Bill Proposes Lowing Tax for Sports Betting Operators
1 day ago | Michael SavioDC Attorney General Opens Investigation Into Failed GamebetDC
2 days ago | Michael SavioBill to Raise Tax for Louisiana Sports Betting Operators Paused
3 days ago | Michael Savio
We support responsible gambling. Gambling can be addictive, please play responsibly. If you need help, call
1-800-Gambler.
WSN.com is managed by Gentoo Media. Unless declared otherwise, all of the visible content on this site, such
as texts and images, including the brand name and logo, belongs to Innovation Labs Limited (a Gentoo Media
company) - Company Registration Number C44130, VAT ID: MT18874732, @GIG Beach Triq id-Dragunara, St.
Julians, STJ3148, Malta.
Advertising Disclosure: WSN.com contains links to partner websites. When a visitor to our website clicks on
one of these links and makes a purchase at a partner site, World Sports Network is paid a commission.
Copyright © 2024