The US sports betting industry is about to get a major shakeup.
Crypto.com has launched a new crypto sports event prediction market in all 50 states. This new market will allow users to buy “contracts” for NFL teams to win the Super Bowl or not. Users can purchase multiple contracts, and prices will fluctuate as trading continues ahead of the big game.
“Sports Events Trading offers an entirely new platform for U.S. users to engage nationwide at Crypto.com and in the Crypto.com app,” said Kris Marszalek, co-founder and CEO of Crypto.com, in a company release. “This unique financial product allows users to trade their prediction on the outcome of a sports event. It’s a fundamentally new concept for sports, and we’re thrilled to be the first regulated platform in the U.S. to offer it to our users.”
The new market is similar to the one offered for the recent US election in November. These offerings are legal across the US since users play the market instead of betting against the house. The popularity of the market for the election inspired the crypto giant to expand its offering just in time for the largest sports betting event in the country.
While Crypto.com’s new market is legal, it is expected to draw the ire of many lawmakers in Congress. The House of Representatives is considering a bill to ban election betting, including on trading markets like the one offered by Crypto.com. Supporters have cited concerns over election integrity, fearing betting scandals could devastate the country’s politics.
Several other bills have also been proposed to regulate sports betting. Concerns about the rise in problem gambling continue to grow. While sportsbooks are feeling most of the heat, trading platforms have also been targeted.
With Crypto.com now offering a trading market for the Super Bowl, expect the industry to draw far more attention from lawmakers in 2025.
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