Caesars Sportsbook Announces News Partnership with IC360

Caesars Sportsbook is stepping up its effort to limit illegal wagering.

The Las Vegas sportsbook has announced a new partnership with Integrity Compliance. The deal will allow Caesars to use the company’s ProhiBet system to help identify illegal wagering. The new system is one of the first of its kind and will now be tested on the big stage with Caesars.

The ProhiBet tool will allow the online bookmaker to get real-time alerts as the system identifies and blocks illegal attempts to place wagers. The goal is to help operators spot these issues before they happen, which is difficult given the massive amount of bets.

Betting scandals have become far too familiar over the last few years. Several major sports leagues have dealt with ugly scandals that have questioned their integrity. This problem not only threatens these leagues but also the sports betting industry. As a result, sportsbooks have been searching for better ways to detect these scandals immediately, which ProhiBet aims to do.

While the new ProhiBet system is relatively new, it has already completed over 50 million compliance checks.

Sportsbooks Desperate for Solutions

Caesars is the first major operator to sign a deal to use ProhiBet, but they won’t be the last. As demand continues to rise, we expect to see more companies begin to develop similar systems. If the new tool is successful with Caesars, expect their rivals to follow suit quickly.

While the desire to protect the integrity of pro and college sports leagues is strong, it isn’t ProhiBet's only goal. This tool can also help fight the rise in problem gambling by helping prevent bettors from being banned (voluntarily or otherwise). This can save the lives of those struggling with gambling addiction and catch those with suspicious betting patterns.