Caesars Launches Horshoe Online Casino in New Jersey

The Horseshoe Casino brand is back in a big way.

Caesars has officially launched its new online Horseshoe Casino platform in New Jersey. The operator also launched in Ontario, Pennsylvania, and West Virginia earlier this month, giving the brand a massive presence online decades after Caesars purchased it.

“The Horseshoe brand is anchored by a promise to put the player first,” Caesars SVP Matt Sunderland said when the brand first launched in October. “… This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”

Horseshoe is one of Caesars' multiple skins in New Jersey, but it will look set apart. The operator hopes the Horseshoe online casino will bring a Las Vegas feel to players and appeal to players looking for a unique style of play, high limits, progressive jackpots, and other perks.

There are now a total of 30 online casinos operating in New Jersey.

Online Gambling Overtakes Retail

The launch comes as the New Jersey online casino market continues to grow. The industry launched in the Garden State in 2013, and gamblers continue to opt for online casinos instead of brick-and-mortar locations. October’s online gambling numbers were up 28% compared to September, while retail locations saw their revenue fall by 8%.

October was the first month where online casino revenue beat out retail. While this isn’t surprising, it does raise some concerns. Unlike other markets, New Jersey has had a thriving retail casino industry for years. That industry has helped support the state but now appears to be declining.

Many of the state’s casinos have online platforms, helping to offset some of those losses. However, those operators have significant investments in their massive retail locations, including Atlantic City, which remains the gambling capital of the East Coast.