The NFL’s Week 1 begins today, and the Kansas City Chiefs have just announced that the historic football franchise will partner up with sportsbook BetMGM in a multi-year deal that also happens to coincide with state neighbor Kansas launching their legal sports betting market.
It’s a partnership that should boost both brands as US gamblers are ready and willing to spend billions more dollars betting on pro and college sports, a booming new legal industry that has existed in its black market form ever since athletes started competing centuries ago.
According to KC Chiefs President Mark Donovan, the Super Bowl winning team sought a sportsbook partner with an equally impressive and successful resume, and they found what they were looking for in BetMGM, telling their fans in a statement:
As an industry leader in the space, we are excited to welcome BetMGM to Chiefs Kingdom. We have invested significant time and energy advocating for sports wagering legislation and today’s announcement is going to open the doors for our fans to add to their experience for the 2022 season and beyond.
The sportsbook company’s brand will now be used throughout Arrowhead Stadium where the Chiefs play their home games as well as getting airtime on the Chiefs’ digital channels via prizes, giveaways, and game-day experiences, though actual gambling isn’t legal yet in Missouri.
The Chiefs are Based in Missouri but Kansas Has Legal Sports Betting Now
What makes this new partnership extra interesting is the absence of legal sports betting in the state of Missouri where the Chiefs call home, and the newly launched legal sports gambling market now in Kansas as of September 1, the timing most likely not a coincidence at all.
BetMGM Chief Revenue Officer Matt Prevost obviously has his company’s eyes on a bigger prize including all the non-Missouri Chiefs fans who can now bet on their favorite team, saying in a recent press release:
With a rich history and a passionate fan base, the Kansas City Chiefs are an ideal partner. As we launch our sports betting platform in Kansas, we look forward to elevating the game day experience for Chiefs fans throughout the region.
It’s a solid plan that has worked for BetMGM before.
BetMGM is Now Live in 24 U.S. Sports Betting Markets and Growing
Ever since the US Supreme Court overturned PASPA in May 2018, over thirty states have legalized their own sports betting market, and now BetMGM is firmly entrenched in 24 of those states, an industry leader that offers its customers plenty of advantages.
Up until a legal sports betting market launches, bettors must find other ways to place their action, mainly via unregulated offshore sportsbooks or illegal local bookies, options that work most of the time but without the same guarantee from the state as legal sportsbooks provide.
The larger goal for BetMGM is the same as the sports betting industry’s clear objective, which is to grow, grow, grow in the US as fans start to realize how much excitement a small bet adds to their sports, that activity now generating a multi-billion dollar annual handle in America.
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